Top 5 Interactive Story Games on iOS in the UK - Q1 2022

In the first quarter of 2022, the top 5 interactive story games on the iOS platform in the United Kingdom showed varied performance trends. This analysis, based on data from Sensor Tower, provides insights into their weekly downloads, revenue, and active users.

Episode - Choose Your Story saw a decline in weekly revenue from $168K at the start of January to approximately $74K by the end of March. Weekly downloads also decreased significantly from 39.7K to around 9.6K over the quarter. Active users dropped from 39.9K to 23.8K, indicating a steady decline in engagement.

Choices: Stories You Play experienced a relatively stable revenue stream, starting at $49.7K and ending at about $30.1K. Weekly downloads gradually declined from 5.6K to roughly 2.2K. Active users fluctuated, peaking at 61.8K in mid-February before dropping to 48.2K by the end of March.

Chapters: Interactive Stories maintained a consistent revenue, starting at $42.9K and ending the quarter with $32.6K. Downloads showed a slight increase towards the end of March, rising from 5.6K to 6K. Active users saw growth, starting at 36.9K and ending at 36.8K, with notable fluctuations throughout the quarter.

My Fantasy: Choose Your Story had a declining revenue trend, starting at $48.2K and decreasing to $12.3K. Weekly downloads also dropped from 19.2K to about 2.6K. The active user count fell from 24.2K to 13.7K, showing a significant reduction in user engagement.

MeChat - Interactive Stories showed fluctuating revenue, starting at $16.5K, peaking at $19.2K, and then dropping to $7.8K by the end of March. Weekly downloads decreased from 10K to approximately 2.6K. Active users had a downward trend, starting at 18K and ending at 10.9K, with noticeable peaks and troughs throughout the quarter.

These insights from Sensor Tower highlight the dynamic nature of the interactive story game market on iOS in the UK. For more detailed analytics and insights, visit Sensor Tower.